After what can only be described as one of the craziest and one of the most rewarding weeks of my life, I wanted to again thank everyone who participated, blogged about or purchased software as a part of Indie+Relief. Indie+Relief was a resounding success and is entirely due to the awesome Apple community.
For an idea to go from a single tweet to a massive, worldwide charity drive in the span of six days is impressive and possibly insane. That said, I’d do it again in a heartbeat (though I hope that won’t be necessary).
Just to give you some numbers from the traffic side of things:
- Sunday January 17, 2010: 0 visitors
- Monday January 18, 2010: 1,962 unique visitors
- Tuesday January 19, 2010: 31,667 unique visitors
- Wednesday January 20, 2010: 43,664 unique visitors
The biggest source of referral traffic was Twitter with Daring Fireball, and the Google.
In terms of bandwidth, IndieRelief.com pushed a whopping 75 gigabytes in the span of two days. My thanks to my hosting provider Joyent for agreeing to cover the overages and ensuring that everything on that end went smoothly.
The Money Raised
In terms of money earned, here’s just a sample:
- Wil Shipley of Delicious Monster raised $6000. He was also kind enough to agree to match funds up to $5000 for his charity of choice, Partners in Health.
- Gus Mueller of Flying Meat raised $6461 for Doctors Without Borders.
- Daniel Jalkut’s Red Sweater Software raised $2300 for Partners In Health.
- Kevin Hoctor’s No Thirst software $3,195 donation to the St. Boniface Haiti Foundation.
- Marketcircle raised $7000 for Doctors Without Borders.
I’d really like to go out of my way and thank Wil and Gus for being so forthcoming with their numbers and the #teammeat vs #teamdelicious battle. I sincerely think it eased the minds of a lot of other developers to share their donation numbers. Sharing your numbers with me wasn’t a required aspect of participating in Indie+Relief, but I’m happy to say that 100/140 companies did.
After tallying the donations over the past day, I am pleased to report that…
Indie+Relief raised $143,872 for charity!
I cannot begin to explain how far above and beyond this amount is compared to what I had in mind a week ago. What I thought would just be Second Gear and a few other small Indie Mac developers banding together for a small benefit turned into a massive fund raising effort.
All things considered, this went off fairly smoothly for being an idea on Twitter 6 days ago to a full blown promotion, but there’s obviously room for improvement should we do this again.
As for the sequel, I don’t anticipate doing something like this annually. Like Comic Relief, the event which inspired the naming, I think Indie+Relief is a great thing to do when there’s an event that calls for it.
With that in mind, I’ve setup @IndieRelief as a sort of Bat Signal should the time arise. We also have a really great foundation in place for setting this up again and can certainly build on it to improve going forward.
And speaking of that foundation, I hope you all do take the time to thank Garrett Murray who spent countless hours getting the Web site up and running for Indie+Relief. This thing wouldn’t have happened nearly as smoothly as it did without his help.
Thanks again for participating.