Why Pro Matters

Sebastiaan de With pens what I consider to be the best argument for why Apple should care about a niche market of Pro Mac users:

Macs became the tool of choice of this new wave of designers, and as the web evolved Apple kept its OS and app ecosystem in sync with its trends; as online video became popular, Apple offered the easiest editing software in iMovie. Blogs and RSS had a peak; Macs came with iWeb that let you author blogs literally out of the box. These designers started to code, or came in contact with developers.

I was there for this, with both G5 and Intel variations of the cheese grater Mac Pro. Before Apple was the largest company in the world, they built the best computers and operating systems for the tastemakers of technology. I never worked with Seb on a project[1], but I worked with some of the best designers that have gone on to build the biggest products of the mobile era. We'll ignore that I continue to toil in obscurity, dear reader.

I haven't said much about the Mac Pro's demise because there's plenty of other people with opinions on the hardware. That said, I am glad to see it's no longer on its deathbed. It may not be Apple's most profitable product, but it doesn't need to be. When you have the ability to positively effect the real influencers of the industry[2], it's hard to see the downside. I am not sure if the Mac Pro is for me anymore, but I much prefer an Apple that invests at least some of its billions in flexing its computing muscle from time-to-time. Not because it needs to, but because it wants to and can.

(via Pixel Envy)


  1. Someday! ↩︎

  2. The people that do the work, not just talk about it at tech conferences. ↩︎

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By Justin Williams

This is a two sentence bio. There are many like it, but this one is mine.